As a result, APN Outdoor developed this Headline Series as both a snapshot and a guide to navigating the Airport Audience in New Zealand.
Pulling from a series of peer-reviewed research studies, Nielsen CMI as well as our own proprietary research, we've developed detailed audience segments to understand New Zealand travellers both domestically and internationally.
Kiwi Travellers: A snapshot
Young n’ Restless
To learn more about the segmentation model and meet New Zealand’s Airport Personalities, contact your Account Manager today.