Out-of-Home planning

Optimal Out-of-Home frequency

Nov - 2021



Out-of-Home is a channel that reaches mass audiences, impacting and influencing everyone, day in and out, on repeated obligatory journeys. Recency and frequency is required to keep brands top of mind and increase preference. Out-of-Home works through repeated exposures with frequency building mental availability. 


Click here to view the optimal frequency of Out-of-Home planning sheet.