Landmark research

JCDecaux Distinctive Creativity

Jul - 2022


Part of our JCDecaux Intelligence program, the Distinctive Creativity research examines how using distinctive brand codes in Out-of-Home creative influences mental availability, across five key categories: Automotive, Banking, FMCG, Energy and Alcoholic Beverages (Beer). 

Mental availability is an important metric for marketers to consider as it predicts propensity for a brand to come to mind in a buying situation. 


Watch the Distinctive Creativity webinar, where we reveal the research findings, below.


Ready to make an impact?

Contact us today to find out how we can amplify your next campaign.

Contact Us