Landmark research

JCDecaux Distinctive Creativity

Jul - 2022

 

Part of our JCDecaux Intelligence program, the Distinctive Creativity research examines how using distinctive brand codes in Out-of-Home creative influences mental availability, across five key categories: Automotive, Banking, FMCG, Energy and Alcoholic Beverages (Beer). 

Mental availability is an important metric for marketers to consider as it predicts propensity for a brand to come to mind in a buying situation. 

 

Watch the Distinctive Creativity webinar, where we reveal the research findings, below.

 

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