Landmark research

JCDecaux Large Format Playbook

Aug - 2021


Large Format Out-of-Home advertising is understood to be an effective brand building tool, with numerous studies proving big is best for increasing audience attention, driving an emotional response and heightening creative impact. To highlight the role and benefits of Large Format, we have identified eight strategic plays that demonstrate its ongoing relevance and evolving agility. Each play includes relevant research from JCDecaux New Zealand, JCDecaux Global and other industry sources, as well as examples of local and global advertisers that have used these strategies to drive greater business results.   

View the Large Format Playbook here.




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