Landmark research

JCDecaux Neuroscience Study

Feb - 2022


To better understand how JCDecaux touchpoints connect with audiences, we have partnered with Neuro-Insight to run a neuroscience study. The study analyses: 1) how JCDecaux Large Format influences future purchase behaviour for retail brands via memory encoding; and 2) how priming by Large Format influences subconscious responses to mobile advertising for retail brands. 


View the Neuroscience Study results here.


Ready to make an impact?

Contact us today to find out how we can amplify your next campaign.

Contact Us