With American Airlines’ recent announcements of direct flights between Christchurch and Los Angeles, the audience for out-of-home NZ just skyrocketed.
The direct flights will operate three times a week from October 2020 to March 2021, representing a great opportunity for brands to grab the attention of visitors in and around the airport precinct.
Christchurch Airport Chief Aeronautical and Commercial Officer Justin Watson says, “Americans who enter the country through Christchurch Airport spend 32% more and stay 34% longer than if they arrive elsewhere.”
He adds, “Based on government data, the seasonal service is forecast to bring in an extra $52 million in visitor spend for New Zealand, with $40 million of that in South Island regions. This is the ideal combination of national value impact and regional economic impact.”
Mr Watson says Christchurch Airport’s strategy is to bring value to New Zealand through attracting high-value visitors to the regions of the South Island.
It’s great news for brands wanting to boost their exposure to the lucrative American tourist dollar.