JCDecaux hero airport sites record growing audiences

Jul - 2020


Airport audiences are rebounding with Air NZ flying more customers to Queenstown during winter this year compared to the same time last year.

Kiwis have embraced the chance to get away and explore their own backyard. Airline capacities continue to return to levels seen pre-COVID with Air New Zealand announcing it will ramp up its domestic schedule for August, returning capacity to 70% of pre-pandemic levels. Air New Zealand general manager networks, Scott Carr, stated "as a result of demand, we've added or upgauged more than 400 one-way flights in August"^. 

Air New Zealand have also reported that it will fly more customers to Queenstown during winter this year compared to the same time last year. Nelson, Napier, Palmerston North and Tauranga are also proving very popular with holidaymakers taking a well-deserved winter break*.

During this time, JCDecaux has partnered with Mobilewalla to measure activity (pedestrian and vehicular) past key sites, including two hero sites at Auckland and Christchurch Airport. We can now report, as of late June, both sites have recorded audiences surpassing 50% of the levels seen in March, and these numbers continue to grow week-on-week.

Within the airport environment, operations are quickly returning to normal with retail and dining precincts reopening. Auckland Airport’s Communications Manager, Helen Twose, said: “Auckland Airport has welcomed the return of people being able to freely travel on domestic flights around New Zealand. There are currently on average 13,000 passengers arriving and departing each day. All our retail and food and beverage operators in the domestic terminal are now open for both passengers and the public.”

The huge demand for domestic travel is a very positive step to kickstart the local tourism industry’s recovery.   




*Air New Zealand