Calibre, New Zealand’s world-class Out-Of-Home planning platform, has just launched a number of valuable enhancements to make the planning process easier.
The enhancements are part of our commitment to the continuous improvement of Calibre, with the aim of making the system more user friendly and informative, ultimately saving users time and making Out-of-Home easy to plan.
These enhancements include:
Points of Interest proximity tool - for us, this is the most exciting update! Users of Calibre will now be able to see JCDecaux sites within a set radius of a particular point of interest. For example, users will be able to see all sites within 500 metres of a McDonald’s or KFC. Points of interest now included in Calibre are: QSRs, supermarkets, retailers, financial services (banks), service stations plus several more. In addition, users will now have the ability to export sites in proximity to selected points of interest onto a map with brand logos. This functionality will save users time and assist in the planning process.
Recalculation button – you will now be able to easily build a campaign with multiple sites, calculating reach upon completion which will significantly speed up the planning process. Auto Calculate will still remain available and continue to update reach when a new site is added, however it has now has the ability to be switched off.
National reach – We have reintroduced national reach percentages back into Calibre. Users will now have the ability to view the national reach of the site, or groups of sites, selected.