Twitter turns humorous tweets into billboard ads

Oct - 2020


Twitter has once again drawn from its bottomless pool of user-generated content to create its latest Out-of-Home campaign, aimed at encouraging US audiences to #WearAMask.  

For this clever awareness campaign, the social media giant printed a variety of its user’s most quirky and creative mask-themed tweets onto billboards, murals, busy footpaths, and more, leaving a lasting impression on audiences around the US.  

Many executions normalised the use of mask wearing, presenting hilarious and often highly relatable realisations and observations that could only make sense in 2020.


Source: AdWeek; Twitter turns tweets about wearing masks into its newest outdoor ads; 21st September 2020.