Twitter has said goodbye to 2020 in the true Twitter fashion, leveraging user generated content to create a humorous, and highly PR’able, Out-of-Home campaign.
The clever campaign, entitled "Tweeting through the pain" launched on 21 December and brought light, comic relief to the streets of the US, broadcasting a selection of funny tweets highlighting the struggles of 2020.
Robin Tilotta, the director of marketing at Twitter, said: “In light of everything that’s happened this year, we are excited to amplify the humour and levity that people brought to Twitter. These are the tweets that connected and uplifted us, and we hope people join us in celebrating the end of 2020.”
The campaign featured 24 funny tweets, from both celebrities and witty users, across 49 Out-of-Home placements in five US cities.