APN Outdoor NZ appoints highly regarded and experienced industry executive as General Manager

Jul - 2016

AUCKLAND: Having recently undergone a change in management, APN Outdoor New Zealand have today announced that Mike Watkins will be taking on the position of General Manager.  

Watkins has been in the advertising industry in the NZ market for over 20 years, and comes most recently from being Head of social@Ogilvy. Previous to this, Mike was the COO and Founder of Post Creative Group, Group General Manager at Designworks, and also held senior roles at DDB and M&C Saatchi in Auckland.

Richard Herring, Chief Executive, APN Outdoor commented on the appointment “We are very much looking forward to Mike joining the New Zealand team in the capacity of General Manager. With his extensive experience across different areas of the industry, Mike will bring a fresh perspective and new approach to the business. Mike’s skillset, customer-centric focus and plethora of industry contacts will serve him well in this role and we look forward to watching his growth and success on this new journey.”

In response to accepting the offer Mike commented “I have long admired APN Outdoor for their professional approach and their great reputation in market. The trajectory of the company, and the outdoor industry overall was certainly appealing when making this decision, as was the opportunity to work with such a well-regarded team. I look forward to leading the New Zealand business to further successes and building on their already strong reputation.” It is expected that Mike will officially join the business in mid-August, to close out Q3 with APN Outdoor and lead the team into the final months of the year.

APN Outdoor is New Zealand and Australia’s most innovative Outdoor advertising company; leaders in the Digital Billboard, Billboard and Airport categories. The company has particularly focused on innovation within their digital portfolio, continually growing and developing to establish themselves as leaders within this space. APN Outdoor dominates both traditional and digital outdoor spaces boasting the highest impact, attention grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.