APN Outdoor's new head-turning Portrait Pack

Nov - 2013

AUCKLAND: Leading Outdoor company, APN Outdoor, is launching a New Zealand first with the introduction of their new Portrait 10 Pack in Auckland.. This is the ultimate pack for advertisers wanting to connect with metropolitan Auckland audiences, with the ease of fortnightly booking.

The ten hand-selected sites are strategically located close to busy retail precincts, on busy main roads and all with high profile positioning. Over the two week cycle the Pack can be booked for, it delivers an audience contact frequency of 4.3 million.

Every site in the pack has been upgraded to an LED backlit and utilises a frameless-wrap install system, creating the perfect platform for premium brands to turn the heads of their audience. The new Pack comes inclusive of production and installation with a guaranteed 24 hour tracking period.

Phil Clemas, APN Outdoor General Manager – New Zealand, said; “We are gearing up for the launch of lots of exciting and innovative products and formats into the New Zealand market in 2014. The new Portrait 10 Pack will be the first of our innovations, going live January 27th 2014. We know the Portrait 10 Pack will be extremely attractive to advertisers because of the fortnightly booking schedule, the premium locations of the sites and the high level of audience numbers it delivers.”