Leading Out-of-Home media company JCDecaux is preparing to launch two striking new Digital Large Format sites at New Zealand’s leading retail and lifestyle destination, Westfield Newmarket.
The two uniquely shaped digital panels are built into the exterior of the recently developed building, offering advertisers access to a huge volume of commuter and consumer traffic travelling to and from surrounding suburbs to the Newmarket precinct and beyond given the easy motorway access.
JCDecaux New Zealand Country Head, Mike Watkins, said: “These digital sites offer a distinct advertising opportunity, commanding attention from audiences around the Newmarket precinct. They are set to be competitive locations for brands looking to connect with desirable audience segments through dynamic, market-specific campaigns.”
Both locations will reach the significant vehicular traffic passing by the centre each day – the digital panel on Morrow Street and Gillies Avenue delivers a Daily Traffic Visuals (DTV) count of more than 23,000 and targets traffic from Auckland CBD, Khyber Pass, Newmarket, as well as commuters on the Gilles Avenue on-ramp (SH1), heading towards Epsom, Mt Eden and Remuera.
The digital panel located at the corner of Mortimer and Gillies delivers a DTV of more than 19,000 and is located at the centre’s main entrance, capturing Gillies Avenue traffic, as well as traffic from Mortimer Pass from the Southern Motorway off-ramp and audiences driving towards Khyber Pass, Parnell and the CBD from the eastern suburbs.
Both sites are set to launch for advertisers on 5 July.
The launch of these digital signs follows JCDecaux’s recent unveiling of its iconic Olympic site and continues JCDecaux New Zealand’s mission to prioritise quality digital scale and technology integration to deliver more effective campaigns for advertising partners.