The All Black’s distract and delight through the power of Outdoor

Nov - 2015

AUCKLAND: It’s been an exciting few weeks week for the All Blacks and rugby fans alike culminating in last Sunday morning’s victorious Rugby World Cup Final in London, and as the initial wave of fever settles, advertisers have taken to outdoor to keep the excitement front of mind and celebrate the mighty All Black’s in all their glory.

Underwear brand Jockey backed the team early in the piece well before the World Cup had begun, understanding that seeing the All Black’s out of the famed black jersey might be just as impactful after all!

The billboards were extremely well received by the wider public however radio presenters Jono and Ben expressed concern for the dangerously powerful nature of the messaging in their own video posted to their Facebook in August, garnering the good looking billboards some extra attention.

Last week, similarly celebrating the talents of the team upon their homecoming, Auckland Airports digital assets were “all blacked out” with congratulatory messaging for the team as they returned home, world cup in tow.

Phil Clemas, General Manager APN Outdoor New Zealand, commented on the activations “What better way to demonstrate the power of our sophisticated inventory than to support the team on their way home from the World Cup. We created three messages, shown below, that we thought would grab the attention of the team and the supporters who turned out to welcome them home and we were able to truly elevate the moment through the power of Digital Outdoor.” 

APN Outdoor are the outright leaders in Digital Outdoor across Australia and New Zealand, investing heavily in the technology and research of the burgeoning industry. The Outdoor leaders will shortly be announcing details of five new Elite Screen development across New Zealand alone, three of which will be outside of Auckland, where the majority of inventory currently sits.